promises whether it’s meatless burgers, non-alcoholic beer or sugar-free Snacks: What health and a good Conscience, sold currently good in the food trade. The nutritional psychologists Christoph Klotter of the Fulda University of applied Sciences this is not surprising, because for him is clear: “When it comes to eating more moral is magnetized as in the case of sexuality. In the Sex, almost everything is now allowed, what happens by mutual agreement. When food is allowed, however, always less.”
has Actually increased, according to data from the society for consumer research (GfK), the proportion of consumers who value a health-oriented and sustainable life style, in the past five years, from 18 to more than 31 percent. Health and social responsibility would, therefore, for the retail trade becoming more and more “topics” to stay, especially for consumers from the middle and upper class attractive, according to a recent study by the market researchers.
demand for healthy products is on the rise
The demand for products that signal health and sustainability, is increasing continuously. Example Bio: In the past year, the German citizens spent according to the Federation of the Organic food industry nearly 11 billion euros for Bio-food – 5.5 percent more than the year before. Also Aldi, Lidl, Edeka and Rewe, have discovered the market and fighting tooth and nail for market share.
Veggie-Rail continues to grow
For more meat-free products: Rügenwalder Mühle sausage production a
vegetarian Alternatives to meat are on the rise. The meat manufacturer Rügenwalder brought out in 2014, its first meat-free products. Today, the family-owned company already makes up about 30 percent of its sales revenues in order. In the coming year it will be even 40 percent. As a Discounter, Lidl, offered in may for the first time, the meat is Beyond Meat Burger made of pea protein and beetroot, were swept, the shelves empty in no time, so that the next batch of Veggie burgers has brought low-cost providers already two weeks later in the shops.
The Drink, the topic of health also plays a larger role. While the sale of classic beer has been falling for years, booming business with alcohol-free juice of the Barley. Meanwhile, there are, according to the German brewers Federation in the Federal Republic of approximately 500 different non-alcoholic brands. The market share of the non-alcoholic Beers is now at 7 percent, and according to the assessment of the chief Executive of the brewers Association, Holger Eichele, likely he will soon reach 10 percent. Helpful in comparison to the conventional beer, only about half as high calorie content and a sporty and healthy Image be.
One of the most important current Trends is, according to the Association for consumer research, but “sugar Free”. In the area of health sugar for the consumers at the moment, the topic with the highest relevance, watch the market researchers. The consequences. The major retail chains Aldi to Rewe are long to reduce the sugar and salt content in their own brands.
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The profit is declining, the dominance of the big Mainstream brands crumbles: For Coca-Cola is no longer enough it for a long time, sell coke, Fanta and Sprite. The group is in the process of change. How the new strategy should look like, has been the star in the case of a local visit.
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The change also shows up in the big brand manufacturers. Coca-Cola, for example, has in addition to the heavily sugared classics, more and more beverages, the health-conscious consumer goals of “Coca Cola Zero sugar” on ready-to-drink teas to bottled water. The well-known German mineral water brand Apollinaris has long been part of the Empire of Coca-Cola. The company is not alone. “Currently, we see a persistent and significant Trend towards calorie-reduced or calorie-free products”, – said recently the chief Executive of the economic Association non-Alcoholic drinks, Detlef Large.
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Also, the world’s largest food company, Nestlé is in the process of his yet to extend the right chocolate-based Confectionery products with a health appeal. For the German confectionery business competent Manager Carmen Borsche recently told the industry trade magazine “Lebensmittel Zeitung”, the group take a “clear change of strategy” and wants to proceed with the theme of “healthy Snacking”. Therefore, the existing business, with chocolate products like KitKat or After going Eight straight to nut and fruit bars, supplements. At the same time, Nestlé thinks according to the report, about Light variants of its classic products.
Other brand manufacturers Danone, Dr. Oetker to Haribo also try the amount of Sugar to reduce their products – no matter whether it is dairy products such as yogurt, cereal, or fruit gums.
Other ways you stay in view of the growing Moralization of the issue do not eat well also. The food psychologist Klotter is convinced that, “The Trend to a healthy diet will definitely stop.”
Erich Reimann / DPA topics in this article, a Healthy diet GfK beer food Christoph Klotter ALDI, Lidl, Rewe, Coca Cola food as Much as the retail EDEKA Dr. Oetker
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